A Study of Integrated Marketing Communication on Consumer''s Perceived Value and Purchase Intention- The Case of Budget Fashion
碩士 === 淡江大學 === 未來學研究所碩士班 === 101 === According to Executive Yuan who is the Directorate-General of Budget, Accounting and Statistics, the annual growth rate of consumer price index (CPI) in 2010, 2011 and 2012 were 0.96%, 1.42% and 1.93% respectively. This indicates that the price index is risi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57yd2r |