Mainlander’s intention of purchasing Taiwan souvenir –Demographic variables The moderate model
碩士 === 德明財經科技大學 === 行銷管理系 === 101 === Abstract Lately, there has been an increasing tourism opportunity in Taiwan due to the visit of Mainland Chinese (mainlanders). Up to August 2012, more than 4.28 million mainlanders visited Taiwan after introducing the travel agreement between Taiwan and China....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48909617565880661797 |