The influence of brand image and information disclosure on premium promotion perceived value
碩士 === 德明財經科技大學 === 行銷管理系 === 101 === Premium promotion is one kind of sales promotion to be a short run sales incentive with excellent effectiveness. By giving the attractive free gift, customers will increase their perceived value of the entire products. But, do the customers really believe the i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11916529190554061882 |