Word-of-Mouth Marketing in the Electronic Bulletin Board-Using Night Market in Taiwan as an Example
碩士 === 東南科技大學 === 工業管理研究所 === 101 === With the rapid development of Internet and information technologies, consumers are able to browse and acquire information from Internet. The issue of online Word-of-Mouth has drawn the attention of academic researchers and web-site managers. Consumers share thei...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93549803952651175003 |