The influence of website usability, convenience, and alternative attractiveness on consumers' online repurchase intentions
碩士 === 稻江科技暨管理學院 === 數位內容設計與管理學系研究所 === 101 === This paper describes a theoretical model for investigating the key motivations underlying consumers’ intentions to repurchase from a business-to-consumer (B2C) website. We examine website usability, perceived convenience, perceived alternative attracti...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/12140900615569726182 |