THE IMPACT OF SELF CONSTRUAL ON IMPULSIVE CONSUMPTION-TAKING FAMILY MEMBER, FRIENDS AND PRODUCT INVOLVEMENT AS MODERATORSTHE IMPACT OF SELF CONSTRUAL ON IMPULSIVE CONSUMPTION-TAKING FAMILY MEMBER, FRIENDS AND PRODUCT INVOLVEMENT AS MODERATORS

碩士 === 大同大學 === 事業經營學系(所) === 101 === The paper focuses on the empirical study of the relationship among materialism, Product information,schedule and impulse buying. According to the literature review, we found a few of the study on the impact of self construal on impulsive consumption. To explore...

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Bibliographic Details
Main Authors: Hsin-Yi Lee, 李歆儀
Other Authors: Ming-Chuan Pan
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/99304792872376782155