THE IMPACT OF SELF CONSTRUAL ON IMPULSIVE CONSUMPTION－TAKING FAMILY MEMBER, FRIENDS AND PRODUCT INVOLVEMENT AS MODERATORSTHE IMPACT OF SELF CONSTRUAL ON IMPULSIVE CONSUMPTION－TAKING FAMILY MEMBER, FRIENDS AND PRODUCT INVOLVEMENT AS MODERATORS
碩士 === 大同大學 === 事業經營學系(所) === 101 === The paper focuses on the empirical study of the relationship among materialism, Product information,schedule and impulse buying. According to the literature review, we found a few of the study on the impact of self construal on impulsive consumption. To explore...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99304792872376782155 |