The Effect of Surcharges and Seller Reputation on Purchase Intention - Self Construal and Friend as Moderators

碩士 === 大同大學 === 事業經營學系(所) === 101 === Nowadays, as technology has improved massively and the word Global Village is not only makes the distance from country and country but also means the enlargement of marketing and distribution for business. These days there are versify ways in market environment...

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Bibliographic Details
Main Authors: Tzu-Yi Lee, 李姿儀
Other Authors: Ming-Chuan Pan
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/35570767757162191782