THE IMPACT OF SELF CONSTRUAL AND FRIEND ON PURCHASE INTENTION－ PRODUCT CATEGORY AND BRAND AS MODERATORS
碩士 === 大同大學 === 事業經營學系(所) === 101 === According to the literature review, we found a few of the study on the impact of self construal on impulsive consumption. To explore the impact of self construal (Independent and Interdependent) on impulsive consumption, this research would focuses on the modera...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99916038922704688751 |