A Study of Cognitive Scripts and Service Blueprints in Apparel Retailing Industry
碩士 === 台南應用科技大學 === 國際企業經營系碩士班 === 101 === In recent years, in the development of service industry, the service process is considered a core part of service marketing. Service value is created during the interaction of the service personnel and customers, making the service encounters capturing extr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73690378788299147532 |