A Research of Domestic Wine's Production and Marketing Strategy -- A Case Study of Rural Winery in Erlin

碩士 === 環球科技大學 === 中小企業經營策略管理研究所 === 101 === Wine is the most common beverage all over the world; the cultivation area of raw materials is the widest, the alcohol content is moderate, and the acceptability is also the highest for people. Comparing with the other liquor, the positive comments are more...

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Bibliographic Details
Main Authors: Chao-Chun Chang, 張朝淳
Other Authors: Ming-Fung Lin
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/f5tct6