Discuss the Related Relationship Between the Satisfaction and Loyalty of Customer –A Case Study of Coffee Chain Stores

碩士 === 萬能科技大學 === 經營管理研究所 === 101 === In present society, people have higher consumption ability as well as living standards. Therefore, consumers are willing to spend the price in middle level at coffee shop. The main purpose of this study is to discuss whether the satisfaction of customers in coff...

Full description

Bibliographic Details
Main Authors: Yi-Ru Chen, 陳羿如
Other Authors: Sheng-Wuu Joe
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/c8c2t6