The Effect of Corporate Social Responsibility on Brand Image and Consumer's Purchase Intention
碩士 === 文藻外語學院 === 國際事業暨文化交流研究所 === 101 === With the globalization of information and the rise of consumer’s consumption awareness, the issues on Corporate Social Responsibility (CSR) have been discussed eagerly. In recent years, both Taiwan government and some non-government organizations advocate t...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06953937443036313093 |