A Study on the Competitive Advantage of Skincare Products －An Analysis of the Customers' Viewpoints
碩士 === 育達商業科技大學 === 企業管理所 === 101 === This study adopts proposed by Hill and Jones (2001) etc. the construction of the six basic competitive advantages as a reference; those are perceived quality、perceived value、brand image、customer satisfaction、total competitive advantage to explore the skin ca...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/m226f9 |