Exploring the Impact of Service Quality and Service Innovation on Word-of-Mouth: Taking Customer Advocacy as Mediator
碩士 === 育達商業科技大學 === 企業管理所 === 101 === Banks actively expand its wealth management business, resulting in rapid growth of the number of financial advisors, but ignored sales of financial personnel qualifications, quality of service and lack of expertise easily lead to customer complaints, so the weal...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3n24gg |