A Study on Marketing Strategies of Sport Tournaments－An Example of Marketing the Super Basketball League by Han Chuang Bros Sports Company
碩士 === 育達商業科技大學 === 行銷與流通管理所 === 101 === With approximately 2.66 million participants, basketball ranks fifth among the Taiwanese favorite types of sports (Chen, 2000). Basketball has many speetators and is covered heavily in the media; the electronic media accounts for 10.2% and the print media acc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gfbjqe |