A Study of the Relationship among Experiential Value, Relationship Quality and Purchase Intention in Taiwan's Tour Guide － An Example of Mainland China's Tourists
碩士 === 國立雲林科技大學 === 企業管理系 === 102 === This study aimed at exploring the link among experiential value, influence of relationship quality and purchase intention of mainland China’s tourists toward Taiwan’s tourguide. Hence, in this study, our research is theoretically based on experiential value scal...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84046120100214818742 |