The Study of Consumer Behaviors’ Reference Groups, Perceived Risk and Brand Loyalty toward Smartphone
碩士 === 國立雲林科技大學 === 工業工程與管理研究所碩士班 === 101 === Due to the increase demands for fast transmitting information,the consumer market of smartphones is growing rapidly. Therefore, the entrepreneurs will catch the profit opportunity if they can know what customers’ preference and acknowledge the future dem...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51012942946347442545 |