A study on the Pattern of Applying Cultural Creation to the Brand of Taiwan Furniture Industry

碩士 === 國立雲林科技大學 === 創意生活設計系碩士班 === 101 === The Taiwanese furniture industry has transformed from OEM (Original Equipment Manufacturing), in the past to OBM (Own Branding and Manufacturing) in the present. After a hundred years of refinement, the country now has the ability required to do branding be...

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Bibliographic Details
Main Authors: Shih-Ching Lin, 林詩菁
Other Authors: Chi-Hsiung Chen
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/03687092035297121176