Are the Purchase Intentions Different in Buying the Same Brand in Different Countries？─ Travel Effect Perspective
博士 === 國立雲林科技大學 === 企業管理系博士班 === 101 === Generally speaking, the same brand should have the same value and utility for the same consumers. Therefore, they should have the same purchase intentions in any places. In order to challenge this concept, this study attempts to explore the difference of purc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59816105630096386818 |