The Effects of Innovation Inertia, Temporal Distance and Mental Simulations on Innovation Adoption: An E-service Study.
碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 101 === The past innovation diffusion research mainly focused on how to make the diffusion speedier and how to make the customers be willing to adopt the innovation, but seldom noticed the customer’s true feeling while facing the innovation. The objective of this s...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65349681771339781432 |