The role of online brand experience on enhancing customer loyalty-Based on the case of smartphone operating systems
碩士 === 國立雲林科技大學 === 資訊管理系碩士班 === 101 === In recent years, the rapid growth of smart phones has gradually changed people''s lifestyles. The competition among mainstream smartphone operating systems (for example, Google android, Apple ios and Windows phone) gets more and more intensi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01159366077291216806 |