The Effects of Brand Loyalty on Consumers’Selection of Wedding Cakes Related Products
碩士 === 元培科技大學 === 企業管理研究所 === 101 === Due to the phenomenon of late marriage and the wedding customeschanging to plain wedding ceremony, the wedding cake industry has faced significant pressure for survival. This study intends to investigate the impact of brand loyalty on wedding cake related produc...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/94125198808247146930 |