Using Means-End Chain Theory to Explore the Customer Purchasing Intention for Tablet PC
碩士 === 元培科技大學 === 數位創新管理研究所 === 101 === Tablet PC developers, in order to achieve breakthrough in product functionality and market expansion, they do everything they can to create technologies for their own brands, but under the non-invisible features technology, product life cycle shortened soon. M...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/04598442413396219154 |