Using Means-End Chain Theory to Explore the Customer Purchasing Value Analysis for Bicycle
碩士 === 元培科技大學 === 數位創新管理研究所 === 101 === Abstract Enhancement of the value chain in Taiwan's bicycle industry has successfully enabled Taiwan to be the major advanced bicycle manufacturer in the world. In many international bicycle competitions, Taiwan’s bicycle brand successfully fires the worl...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/28054776689486700212 |