A study of Consumer Purchasing Intention Affected by Service Quality and Brand Equity-A Case of The Chain Bookstores
碩士 === 元智大學 === 管理碩士在職專班 === 101 === Owing to the increase in standards of living, customers value the service quality. Service quality always determines customer satisfaction and continually purchase. Brand equity can attract the attention and influence the purchasing behavior of customers. The pur...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/5j3dge |