New Brand Package Stratagy - The Effect of Brand Imitation and Package Innovation on Consumer Brand Confusion, Brand Evaluation, and Consumer Purchase Intention
碩士 === 元智大學 === 管理碩士在職專班 === 101 === In Recent years, Taiwan’s Otaku Economy is growth up, B2C market opportunities have increased steadily. In the existing consumer marketing strategy for Taiwan applied research, for the food, beverages and other products of the study is very much, but the Taiwan p...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/38497543420961855479 |