| Summary: | 碩士 === 元智大學 === 管理碩士在職專班 === 101 === In Recent years, Taiwan’s Otaku Economy is growth up, B2C market opportunities have increased steadily. In the existing consumer marketing strategy for Taiwan applied research, for the food, beverages and other products of the study is very much, but the Taiwan pet product marketing strategies applied research is very scarce. I own a company is currently focusing on Taiwan's cat pet products manufacturer. I always troubled by new brand launch marketing strategy. The key point is we often troubled by lack of resources, can not compete with existing market-leading brands.So, hope that through literature collection and research can help my company can find out efficient marketing strategies for new brand launch.
For new brand launch, the packaging strategy is as one important key factor. In the existing literature, for the snack food industry in new product "packaging" strategy is thereby affecting corporate profits have to do related discussion, but not the relevant market for pet products research. So, hopes the study, its effectiveness can be obtained in the future my services industry, in the absence of significant product advantages, the "innovative packaging" and "imitation brand" strategy can do for the launch of new products is the marketing strategy and to explore .
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