How Does New Product Introduction Affect Firm's Market Power ?
碩士 === 元智大學 === 商學碩士班(財務金融學程) === 101 === This paper examines the interaction between product-announcing firm’s market power and new product introductions. I employ Joel Peress (2010) excess price-cost margin (PCM) as proxy for firm’s market power to figure out the firm’s reaction to NPI. Using a sa...
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/47881242821292593547 |