Agent-Based Model for the Simulation of Consumer Behavior in Different Marketing Strategies
碩士 === 元智大學 === 資訊管理學系 === 101 === Consumer purchase decision making process is of a high interest to both researchers and sellers. Studies have shown that failure rate of new products is approximately 75% and about only a quarter of innovations are successful. Hence, in this study, we attempt to ex...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/26980132923373678392 |