The influence of consumer lifestyle on mobile advertising effects: A case study of mobile application
碩士 === 元智大學 === 資訊傳播學系 === 101 === In the arrival of the mobile era, brands are promoted using mobile advertising to seize chances of marketing. In recent years, due to the Internet and technology advancements, lifestyle changes have also affected the feelings of the consumer on advertising. This is...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84067248368349507890 |