The Influences of Virtual Experiences and Purchase Situationson the Online Consumer Behavior

碩士 === 元智大學 === 資訊傳播學系 === 101 === In recent years, Internet shopping has prospered, and become one of the most popular shopping approaches among consumers. However, due to the large number of online shops, how to create one’s own competitive edge and impress consumers has become one of the impo...

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Bibliographic Details
Main Authors: Yi-Chun Chou, 周怡均
Other Authors: Chao-Yun Liang
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/77799100226424654343