The Influence of Participation Motivation, Virtual Experiences and Relationship Quality on the Customers Loyalty of Independent Music Social Network Users

碩士 === 元智大學 === 資訊傳播學系 === 101 === In the recent years, the independent music has become a striking trend in the music field. Under this trend, independent music social networks are the cradle for this type of music. What kinds of participation motivation can make users to join the social network si...

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Bibliographic Details
Main Authors: Wei-Lien Hung, 洪維聯
Other Authors: Chaoyun Liang
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/10407700248407263497