Playing With Beauty: Cross-Cultural Study on Brand Attitudes in Skincare Advergames
碩士 === 元智大學 === 資訊傳播學系 === 101 === In recent years, advertising communication has become an increasingly difficult task for advertisers in various media because of advertising clutter. Because of this, interactive forms of advertisements such as advergames emerged in order to prevent consumers’ ad a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/64213069387372637120 |