THE MODERATING EFFECT OF BRAND IDENTITY BETWEEN THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITY AND BRAND ATTITUDE
碩士 === 元智大學 === 經營管理碩士班(領導學程) === 101 === The extent which the companies practice social responsibility seems to be able to influence customers on the preference of the corporate brand. However, in fact, the power of the social responsibility which the companies act is not always strong enough to ma...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11576938638639139984 |