Customer Responses and the Emergence of a Beacon Product in the U.S. Smartphone Industry
碩士 === 元智大學 === 經營管理碩士班(企業管理與服務科學學程) === 101 === This study tends to understand customers’ responses toward product innovation by observing the smartphone market in the United States. In the early stage of the innovation, producers try to guess customers’ needs and responses to the novel product. Th...
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/48646125904649913333 |