The Impact of Brand Image on Customer Satisfaction and Brand Loyalty in Taiwan's Smartphone Industry
碩士 === 元智大學 === 經營管理碩士班(企業管理與服務科學學程) === 101 === ABSTRACT Under the trend of technology innovation and the popularity of mobile network, more and more people are using smartphones. In order to grab market shares in smartphone industry, every smartphone company attempts to establish its brand image i...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/38699905462599336610 |