A Comparative Study of Communication and Persuasion Effect on Mobile Video Advertising of Celebrity, Typical Consumer Endorser and Appeals Difference-An Example of Automobile Advertising
碩士 === 元智大學 === 經營管理碩士班(企業管理與服務科學學程) === 101 === Since the technology and Internet is developing rapidly, the consumers can now receive any type of advertisement from their smartphones at any time and place. For companies, they can learn more from and build a good relationship with their consumers....
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/3wut85 |