To Explore the Impact of Service Failure and Service Recovery on Customer Satisfaction, Perceived Value and Repurchase Intention：Using Loyalty Customer and Variety-Seeking Customer as an Example
碩士 === 真理大學 === 企業管理學系碩士班 === 102 === In recent years, service industry has gradually increased. When service failure occurs in service process, customer will feel dissatisfaction and uncomfortable, also will impact customers’ perceived value and repurchase intention of the corporation. Thus, serv...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86su45 |