The Relationships Among Brand Experience, Brand Personality, Brand Attachment and Brand Loyalty
碩士 === 真理大學 === 企業管理學系碩士班 === 102 === This study investigated the relationships among brand experience, brand personality, brand attachment and brand loyalty. A questionnaire survey was administered to Samsung smartphone users in the Taipei region. We received 367 valid questionnaires, which were su...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/95802624789019054965 |