Explore Website Users’ Willingness to Participate in the Prize Activities – A Case of WOW Digwow

碩士 === 真理大學 === 企業管理學系碩士班 === 102 === Internet sweepstakes spring up in recent years, the event was a rookie, many businesses of Facebook in this way gradually absorb potential customer groups. By helping businesses like lottery products by way of attracting Facebook users love. When they presented...

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Bibliographic Details
Main Authors: Liao, Jui-chi, 廖瑞琪
Other Authors: Wang, Chia-chen
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/ccruak