Content Marketing in the Online Environment：The Impact of Picture-Text Congruence, Processing Fluency and Product Attitude
碩士 === 國立中正大學 === 企業管理研究所 === 102 === This study addresses effects of picture-text congruence of the cosmetic products in the online shopping environment on consumer processing fluency and product attitude, then add different levels of consumer need for cognition as moderate mediation. The research...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2387f9 |