Key Factors of Heavy Online Shoppers' Buying Decisions: ANP Approach

碩士 === 國立中正大學 === 企業管理研究所 === 102 === The development of internet makes the online shopping become a popular type of consumption. The online shopping market in Taiwan maintains stable growth, and has considerable value. Online shopping market will increasingly compete, because of cross-nation sh...

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Bibliographic Details
Main Authors: Shiou-Rung Dai, 戴秀蓉
Other Authors: Yung-Ching Ho
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/emht7p