The Impact of Entry Mode on International Marketing Strategy: Taiwan Business Group in China.
碩士 === 國立中正大學 === 企業管理研究所 === 102 === In Taiwan business groups’ total revenue on 11 markets in Asia in 2012, the total revenue of Chinese market, which is $11 trillion (i.e.75.6%), is ranked at the top. The revenue obtained from China market is really important, and it has deep impact on business g...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q8x688 |