A Study of the Effect of Story Marketing on Brand Image, Brand Attitude and Purchase Intention
碩士 === 國立中正大學 === 企業管理研究所 === 102 === A wide variety of cultural and creative industries are booming currently with one common trait: the development of culture and creativity requires the ability of storytelling. Throughout the academic realm, research about story marketing is limited. Therefore, t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6wn46g |