Explore the Motivations and the Efficiency of Symbolic Consumption - A Case Study of Portable goods
碩士 === 國立中正大學 === 行銷管理研究所 === 102 === In Emotional consumption era, the trend of valuing the importance of individual images has become strong and unstoppable. Therefore, consumers are easily attracted by the "meaningful" products. To explore the meaning of products and the relationship...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/18609421758708139426 |