Webpage Design Element: The Impact of Picture-Text Congruence on Consumer’s Processing Fluency and Product Attitude
碩士 === 國立中正大學 === 行銷管理研究所 === 102 === E-commerce has been strictly related to our daily lives nowadays due to the development and application of logistics. However, most research in the field of online environment concerned the aesthetic and link on webpage. Recent theory of processing fluency shows...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gm2udn |