A study of spokesmen’s professional image and charisma on donation behaviors

碩士 === 長庚大學 === 工商管理學系 === 102 === The fundraising outcome in nonprofit organizations has been frustrating for many years, and their execution fund is still in red per year. Therefore, we try to search for some ways for charity actions to improve fundraising efficiency. In the past, many researchers...

Full description

Bibliographic Details
Main Authors: Chen Yu Li, 李鎮宇
Other Authors: W. C. Chen
Format: Others
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/66117456158039010908