A Study on Service Innovation of Convenience Stores-A Case of 7-11 Laundry Services

碩士 === 長庚大學 === 工商管理學系 === 102 === In today’s competitive consumer market, products are fairly similar. Having a distinctive niche, attracting new customers, and improving customer service have become a big challenge in the retail world. In order to provide a unique business model from the rest of t...

Full description

Bibliographic Details
Main Authors: Chi Wei Lin, 林綮緯
Other Authors: C. H. Chan
Format: Others
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/md7gmw