The research of Experiential Marketing Strategies, Experiential Satisfactions, Brand Image and Their Relations on PiLi Glove Puppet - A Case of Taoyuan International Airport
碩士 === 中華科技大學 === 航空運輸研究所 === 102 === As we know, consumers’awareness has changed from the earliest agricultural economy, industrial economy, the service economy to the "experiential economy". Cultural creativity industry development has gotten a lot of attention from governments as well a...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74hwyd |